About the founder
Felix Wickholm, founder of Wicflow

Hi, I'm Felix. I build the AI that runs your business.

Felix Wickholm

Founder, Wicflow

I build AI systems for companies that are excellent at their craft but lose hours every week on outbound, email and admin. The promise is simple. A clear return on your time and your money. More customers in. Hours back for the work that actually matters.

I work with growing companies across Europe and beyond, from trades and manufacturing to marketplaces and e-commerce. The work splits between sales infrastructure (lead scraping, cold email, automated follow-ups) and operations stacks (inbox triage, offer drafting, internal reporting).

Helsinki, Finland

LinkedIn → felix@wicflow.com

How I work

Every Wicflow engagement starts with a 30-minute call. You walk away with a concrete automation roadmap whether you hire us or not. If we move forward, you see a working demo within 14 days.

I keep up with AI weekly. The field changes faster than any internal team can track without it being a full-time job. That is the value of a fractional partner. If something new actually works, it ends up in your stack within weeks of release.

The stack I ship

  • Models: The strongest current AI models, matched to the job. Local models when data residency demands it.
  • Orchestration: Automation tools running on our own EU servers for everything that does not need code. Python or TypeScript when it does.
  • CRM: We build into whatever your team already uses. Our own operations run on a self-hosted CRM on our own servers.
  • Outbound: Dedicated, warmed sending infrastructure for cold email at scale. Custom scrapers for lead lists, ICP matching with LLM classification.
  • Hosting: EU-hosted, on infrastructure we run ourselves. Client websites deploy to EU regions.
  • Compliance: GDPR by design. Sub-processor list available on request. No client data trains models.

What I write about

I write the Wicflow blog myself. The topics that come up most often:

  • How to choose an AI partner without getting burned
  • What AI automation actually costs in Finland and the EU
  • EU AI Act compliance for SMBs (the August 2026 deadline)
  • Cold email legality and GDPR for Finnish B2B
  • The Saraev outbound playbook adapted for the Nordic market
  • SEO and GEO (getting cited by AI search engines)

Languages and where I work

Finnish is my working language with most clients. I write and speak English fluently, and I work in Swedish for Nordic clients. The Wicflow site is published in English, Finnish and Swedish.

Got a real automation problem? Let's talk.

A 30-minute call, your numbers, a concrete roadmap. No pitch, no obligation.

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