About the founder
Felix Wickholm, founder of Wicflow

Hi, I'm Felix. I build the AI that runs your business.

Felix Wickholm

Founder, Wicflow

I build AI systems for B2B companies that are excellent at their craft but lose hours every week on outbound, email and admin. The promise is simple. A clear return on your time and your money. More customers in. Hours back for the work that actually matters.

I work with Finnish and Nordic SMBs primarily, with a smaller pipeline of EU and global B2B teams. The work splits between sales infrastructure (lead scraping, cold email, automated follow-ups) and operations stacks (inbox triage, offer drafting, internal reporting).

Helsinki, Finland

LinkedIn → felix@wicflow.com

How I work

Every Wicflow engagement starts with a 30-minute call. You walk away with a concrete automation roadmap whether you hire us or not. If we move forward, you see a working demo within 14 days.

I keep up with AI weekly. The field changes faster than any internal team can track without it being a full-time job. That is the value of a fractional partner. If something new actually works, it ends up in your stack within weeks of release.

The stack I ship

  • Models: Claude (Anthropic) primary for reasoning and writing, OpenAI for specific use cases. Local models when data residency demands it.
  • Orchestration: n8n self-hosted in the EU for everything that does not need code. Python or TypeScript when it does.
  • CRM: Twenty (open-source, self-hosted in Helsinki) for Wicflow ops. HubSpot or Pipedrive for clients who already use them.
  • Outbound: Instantly for inbox warming and cold email at scale. Apify and custom scrapers for lead lists. ICP matching with LLM classification.
  • Hosting: EU-hosted. Hostinger VPS in Frankfurt for shared services. Vercel and Netlify EU regions for client websites.
  • Compliance: GDPR by design. Sub-processor list available on request. No client data trains models.

What I write about

I write the Wicflow blog myself. The topics that come up most often:

  • How to choose an AI partner without getting burned
  • What AI automation actually costs in Finland and the EU
  • EU AI Act compliance for SMBs (the August 2026 deadline)
  • Cold email legality and GDPR for Finnish B2B
  • The Saraev outbound playbook adapted for the Nordic market
  • SEO and GEO (getting cited by AI search engines)

Languages and where I work

Finnish is my working language with most clients. I write and speak English fluently, and I work in Swedish for Nordic clients. The Wicflow site is published in English, Finnish and Swedish.

Got a real automation problem? Let's talk.

A 30-minute call, your numbers, a concrete roadmap. No pitch, no obligation.

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