How many emails per week does the Lead Agent send?

Typically 500 to 2,000 fully personalized emails per week. Most clients land around 1,200/week within 60 days.

What reply rate is realistic?

1.5% to 4% positive reply rate is the realistic range for well-targeted B2B outbound in 2026.

Can the Lead Agent send in Finnish?

Yes. Used to send Finnish-language campaigns across multiple Wicflow clients. Claude writes natural Finnish, not translated text.

How much does the Lead Agent cost?

Build: €5,000 to €9,000 one-off. Retainer: €1,500 to €3,500 per month. Pass-through tools: €300 to €700 per month.

What if the Lead Agent does not produce results?

We diagnose. Usually the issue is ICP definition or offer differentiation, not the system. We keep working at no extra cost until it produces booked meetings or we both agree to stop.

AI agent

Lead Agent. AI that finds, writes, follows up, and books.

An autonomous B2B sales agent that handles the entire top of your funnel — find the right companies, write personalized outreach, follow up, and book qualified meetings. From €5,000.

Bottom line

If your outbound is irregular, dependent on one person, or based on copy-paste templates that nobody opens, the Lead Agent replaces all of it with a self-driving system that ships 500 to 2,000 personalized emails per week and books 3 to 8 meetings.

What the Lead Agent does

The Lead Agent finds your ideal customers on the internet, writes them personalized first emails, follows up automatically, and books meetings on your calendar. The hours that used to go into "we should do more outbound" disappear and become results.

In one sentence: a self-driving B2B sales development rep, built for your specific ideal customer profile (ICP), running 5 to 7 days a week.

The workflow, end to end

Step 1 - ICP definition. A one-hour call to pin down exactly who you want to reach. Industry, headcount, revenue, location, tech stack signals, hiring signals, recent funding.

Step 2 - scraping. Lead lists pulled from sources that fit your ICP. Apollo for tech-adjacent SMBs. PRH and Finder for Finnish-domestic. Sales Navigator scraping for niche LinkedIn signals. Custom Google Maps for local B2B.

Step 3 - enrichment. Each lead enriched with website data, LinkedIn, recent news. Email addresses verified with Million Verifier. Bounce risk under 2%.

Step 4 - personalization. Claude reads each company's website and writes a one-line opener that proves the email is not a template.

Step 5 - sending and warming. Emails go out from warmed inboxes via Instantly. Domain reputation protected with SPF, DKIM, DMARC, gradual volume ramp.

Step 6 - follow-up sequence. 3 to 5 follow-ups, each with a different angle. Day 3, 7, 14, 21, 30. Claude-generated, not generic. Stops automatically on reply or unsubscribe.

Step 7 - meeting booking. Positive replies detected automatically and prospect sent your Cal.com or Calendly link. Hot leads flagged with full context.

Technical stack

Lead sourcing: Apollo, Finder Pro, PRH register, Sales Navigator, Google Maps scrapers
Enrichment: Clearbit, Hunter, Firecrawl website scraping
Personalization: Claude 3.5 Sonnet
Sending: Instantly
CRM sync: Twenty or HubSpot, automatic
Calendar: Cal.com or Calendly with auto-routing
Orchestration: n8n flows we have already built

Typical results

500 - 2 000 outbound emails per week, fully personalized
Reply rate of 1.5 - 4% positive
3 to 8 booked meetings per week, on the calendar without your involvement
Cost per booked meeting: typically €40 - €120 vs €300 - €600 from in-house SDR

Pricing

Build: €5 000 - €9 000 one-off. Includes ICP definition, infrastructure setup, first 1 000 leads scraped and verified, sequences written, system live.

Retainer: €1 500 - €3 500/month for ongoing lead sourcing, sequence optimization, deliverability monitoring, and reporting.

Pass-through tools: €300 - €700/month billed directly to your accounts.

When the Lead Agent does not make sense

Honest answer: without a clear ICP or a differentiated offer, the Lead Agent will fail. It is an amplifier, not a substitute for product-market fit. Roughly 20% of leads we talk to are not ready for outbound yet, and we say so.

Want to see if the Lead Agent fits your ICP?

20 minutes, your ideal customer profile, an honest call on whether outbound is the right move. Whether yes or no, you leave with a usable plan.

Book a strategy call →